Hospitality brand identity & visual system
A strategy-led identity system for a modern Asian restaurant, designed across menus, takeaway packaging, signage, social media and digital touchpoints.
Focus: brand strategy · visual Identity · brand rollout
Seasonal FMCG packaging & identity system
A flexible product line system built for multiple flavours, formats and seasonal variations, with strong shelf presence and clear product recognition.
Focus: product strategy · packaging system · FMCG
Communication system for a children’s brand
A playful, illustration-led visual language designed for newsletters, digital platforms and ongoing brand communication.
Focus: brand communication · illustration system · e-mail design
Personal care brand identity & digital rollout
A brand system developed across packaging, social content and digital communication, connecting shelf presence with online brand experience.
Focus: brand identity · packaging system · digital rollout
Large-scale illustration system for a logistics brand
A bold illustration language created for outdoor advertising, digital rollout and motion applications across large-format brand communication.
Focus: campaign system · OOH · large-format design
Retail visual identity & e-commerce system
A structured identity system designed across print, digital templates, e-commerce assets and brand communication.
Focus: identity system · retail · e-commerce
Digital illustration series for print & e-commerce
A poster collection developed as sellable digital products across online and printed formats.
Focus: illustration · print · e-commerce assets
FMCG illustration & packaging direction
Packaging illustration and visual direction for a confectionery product, designed to create a strong shelf-led character and memorable brand presence.
Focus: visual direction · illustration · shelf impact
Logo marks & identity systems
A collection of logo and identity work focused on typography, scalable marks and flexible visual systems across different applications.
Focus: logo systems · typography · brand identity
Illustration-led poster system for art retail
A digital product series designed for print, online sale and scalable visual applications across an art retail brand.
Focus: art direction · poster system · digital product