Rafa kids is Rotterdam-based, kids furniture, designer store
Proposition for the rebranding of the Rafa Kids
Playful Quality
Rafa Kids is a Dutch brand that makes modern and aesthetic furniture for children. The furniture are made to fit children of different ages. One of the main advantages is the high quality of the furniture that is enjoyed by children and their parents. The idea of the logotype originated from the unique arch shape of the shelf and dresser, and is focusing on the two 'A'- s
❍ A function that connects the generation
❍ Freedom of simplicity
❍ Timeless - Less waste
❍ Playful quality