Rafa kids is Rotterdam-based, kids furniture, designer store

Proposition for the rebranding of the Rafa Kids

Playful Quality

Rafa Kids is a Dutch brand that makes modern and aesthetic furniture for children. The furniture are made to fit children of different ages. One of the main advantages is the high quality of the furniture that is enjoyed by children and their parents.  The idea of the logotype originated from the unique arch shape of the shelf and dresser, and is focusing on the two 'A'- s 

 A function that connects the generation
 Freedom of simplicity
 Timeless - Less waste
 Playful quality

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