Bring Art Into Every Day
Brand Ecosystem & Design Assets for Kunstom
Overview
Studio Anka was entrusted with designing a comprehensive visual identity system for Kunstom, a brand dedicated to integrating curated contemporary art into daily life.
Our approach focused on creating a cohesive identity, establishing typography and color schemes, and developing adaptable brand assets for both print and digital platforms. The design—featuring clean typography, muted tones, and versatile layouts—embodies a timeless, approachable aesthetic that resonates across all touchpoints, including social media, marketing materials, and merchandise.
The brand’s artistic yet simplistic look allows Kunstom to stand out, delivering a seamless experience from digital screens to physical spaces. Every brand element feels—clean, and harmonious, reflects the brand’s elegant and approachable nature.
Concept
Kunstom invites people to make art a part of their daily lives. Designed to feel welcoming yet sophisticated, the brand combines minimalist elements with refined typography, putting art at the forefront. This blend of simplicity and elegance celebrates contemporary art through high-quality, beautifully artworks.
Impact
Kunstom’s refreshed identity enhances brand presence and deepens customer connection, making it a sought-after destination for art lovers. The adaptable design allows for growth across platforms, transforming Kunstom into more than a poster shop—it's a daily art experience
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Typography 🡒 Soft, rounded sans-serif fonts were chosen to create a balance between modern and approachable. It speaks to both design-conscious collectors and everyday art lovers.
Color Palette 🡒 Muted, contrasting tones to evoke a sense of calm, making the artwork shine without overpowering it.
Logo 🡒 Kunstom logo combines refined elegance with simplicity, symbolizing the seamless integration of art into personal spaces. Rounded curves and consistent spacing create harmony, with adaptable layouts for various applications. Subtle circular elements within the design emphasize detail, making the brand both professional and creative.
Brand Collateral
Feature minimalist designs with clean lines and understated details, reinforcing a sense of timeless sophistication and the brand’s commitment to quality.
QR Code Integration
To facilitate easy access to online platforms, Kunstom's business cards include a QR code. This enables recipients to instantly connect with Kunstom’s website, social media, or online store, promoting seamless engagement and exploration of the brand.
Size Guide Layout
The artwork size guide provides clear and concise information on available sizes, ensuring customers make informed purchases. The guide balances being informative and visually engaging with clean typography and intuitive layouts.
Social Media Design
Content aims to inspire, educate, and engage the audience. Design focus on simplicity, clarity, and aesthetic appeal. Use of clean typography, intuitive layouts, and high-quality imagery highlights the artwork's beauty while maintaining a cohesive brand aesthetic.
Digital Artwork And Illustration Design
A diverse collection of artworks, including posters and illustrations, was curated by exploring trends, cultural movements, and customer feedback.
Each piece was designed to integrate seamlessly into cohesive collections, complementing various interior styles and telling a compelling brand story.
