Bring Art Into Every Day
Brand Ecosystem & Design Assets for Kunstom
Intro
Studio Anka was entrusted with creating a comprehensive visual identity for Kunstom, a brand focused on bringing curated contemporary art into daily life.
The Kunstom case involved visual identity creation, social media design, and adaptable brand assets. This included designing a cohesive logo system, setting typography and color schemes, creating social media templates, marketing materials and guidelines.
By leveraging clean typography, sophisticated, deep, muted tones, and flexible layouts, we crafted a timeless yet approachable feel. Adapting project for various applications, such as merchandise stamps and digital artwork, ensured a unified, versatile look across all platforms, reflecting the brand’s artistic and accessible ethos in every touchpoint, from print to digital presence.
Identity: LOOK & FEEL
Concept at the heart of Kunstom is a belief that art should be part of everyday life. We wanted the brand to be an invitation—welcoming yet sophisticated. The clean, minimalist design allows the artwork to take center stage, while the warm, thoughtful details in typography and color selection give it a human touch. Kunstom specializes in curated contemporary art posters, and Studio Anka crafted a brand identity to match their vision. Kunstom design is an ode to simplicity and artistry. Created to celebrate contemporary art, it blends elegant, understated design with a passion for curating beautiful, high-quality posters. The branding extends across packaging, digital platforms, and stationery, creating a unified experience. Kunstom invites art lovers to bring beauty into their everyday lives.
Visual Language
Typography | Soft, rounded sans-serif fonts were chosen to create a balance between modern and approachable. It speaks to both design-conscious collectors and everyday art lovers. Color Palette | Muted tones with subtle pops of accent colors to evoke a sense of calm, making the artwork shine without overpowering it.
| Simple yet evocative mark, meant to symbolize the seamless integration of art into personal spaces. Our design philosophy ensured every brand element felt like a work of art in itself—clean, organic, and harmonious.
Kunstom logo present a refined, geometric aesthetic that blends modern design with elegance.
Rounded curves and consistent spacing give it harmony, while variations in layout—from horizontal to square—ensure adaptability across various uses. Subtle circular elements within the grid emphasize key details, making the design both professional and creative.
The result is a versatile visual identity that reflects the brand’s elegant and approachable nature, adaptable for print, digital, and merchandise, while maintaining a cohesive artistic feel.
