Empowering Individuality
Brand Ecosystem, Strategy & Packaging for SWHAT Natural Deodorant & Aftershave
Studio Anka crafted an empowering and visually striking brand identity for SWHAT, a deodorant and aftershave brand celebrating self-expression, diversity, and body positivity.
In this comprehensive project we brought SWHAT’s values to life with a bold, confidence-driven approach, uniting cohesive visuals, strategic messaging, and impactful packaging design. From a memorable logo to dynamic packaging and engaging social media assets, we created a seamless, authentic brand presence that resonates across platforms.
The result is a vibrant identity that connects with audiences, fostering a passionate community around individuality and self-confidence.
Concept
SWHAT’s radiates joy, confidence, and individuality, encouraging customers to embrace their uniqueness. With bold colors, playful typography, and expressive illustrations, each design choice invites self-expression and celebrates diversity.
Impact
The empowering, bold visuals have distinguished SWHAT in a competitive market, building a passionate, body-positive community. The eco-conscious, reusable packaging reinforces SWHAT’s commitment to sustainability, resonating with environmentally-conscious customers and deepening brand loyalty. Through impactful design and a clear mission, SWHAT successfully connects values with a meaningful customer experience.
Typography 🡒The heading typeface brings warmth and inclusivity with its rounded structure, inviting engagement. The body typeface adds a personal, playful touch with a script style, reflecting SWHAT’s focus on self-expression and individuality, and deepening the brand’s connection with its audience. The logo typeface is bold and modern, creating a strong, memorable identity that feels both confident and approachable—perfectly aligned with SWHAT’s empowering ethos.
Color Palette 🡒 Bright, contrasting hues capture attention and evoke joy, making the brand lively and instantly recognizable. This palette reinforces SWHAT’s celebration of individuality and diversity, enhancing shelf presence.
Logo 🡒 SWHAT’s logo combines creativity and boldness in a memorable, playful mark, echoing the brand’s vibrant, empowering approach and message of self-love. Its versatility strengthens brand consistency, enhancing both customer recall and emotional connection by reinforcing SWHAT’s commitment to individuality and inclusivity at every touchpoint
The result is a joyful, dynamic identity that empowers individuals, reflects inclusivity, and inspires self-confidence while maintaining a cohesive design system across all platforms
SWHAT BRAND IDENTITY
Deliciously natural deodorant and aftershave for any body ody.
